Category Archives: music marketing

I Need to Get Better

This is a reply to myself in the previous blog, “What Happened to Built-in Crowds”. (This is nothing new, I argue with myself all the time).

I need to get better. I need to sing better, I need to play guitar better, I need to compose better music, I need to write better lyrics.

Marketing and promotion can only help if you’re good. At something. Maybe you’re not a great singer, but people will come hear you if you’re a good guitar player or songwriter. Maybe you’re not a good guitar player, but people will come hear you if you’re a good singer.

If you’re just average, and not really good at anything, your friends will come see you– for awhile. But to win fans you have to be good, at something.

If you’re good, people will open doors for you. They’ll tell their friends about you– “You have to hear this!” Other musicians will invite you to open for them at a gig. The word will get around. That’s more important that the best website, the best MySpace or Facebook sites, Twitter, emails, etc.

Of course if you are good, then the-above mentioned promotional tools can really help.

It’s hard to evaluate oneself, but I think I’m a decent guitar player, a decent songwriter, and a below-average singer. So I’m taking singing lessons to improve my singing. But I also think I need to improve my musicianship and composing.

I’m going to spend less time on promotion and more time getting better. I want to hear rumors of people emailing their friends saying, “you’ve got to hear this guy Rob Roper”. I want to hear other bands or singer-songwriters approach me and say, “Your music is important, I want to help turn people on to you. Will you open for me next month?” When I hear those sort of things, I’ll know I’m good.

Rob

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Filed under music marketing, music publicity, music venues, music websites, musicianship, songwriting

Art and Commerce, or No One Owes You Anything

If you put your heart and soul into creating a work of art, whether it be a song or a painting, do you have the right to demand that people appreciate it, take the time to admire it, maybe even spend money on it?

No.

Nobody owes you anything.

You can create whatever kind of music you want. Nobody’s stopping you. But as soon as you want other people to spend their time and/or money on your work, you’ve now entered the world of commerce. And the rules of commerce now apply.

If I want someone to spend money, or perhaps more valuable, their time listening to my music, I have to offer them something in return. My music must do something for them. Make them laugh, make them cry, make them think, or perhaps just be beautiful and allow them to appreciate beauty.

As common sense as that sounds, it took me awhile to figure that out.

If you’re a performer and/or songwriter, put on your music consumer hat for a minute. If I come to you and say, “Dude! You should buy my CD! You should take time out of your evening and pay the cover charge to come see me play!” What are you thinking? What if my music doesn’t do anything for you? Would you spend your time and money on me just because I’m a nice guy? Just because I spent hundreds of hours, much introspection and soul-searching, to write these songs? Maybe. But that means you’re doing it out of sympathy. Or even worse, pity.

Nobody owes me anything. It’s my–and your–job to figure out how our music can serve people. Then people will spend their time and money on us because they benefit from listening to it. And that’s how it should be.

-Rob

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Filed under music business, music marketing, performing, songwriting